Mazda MX-5 production hits 900,000 units

The Mazda MX-5 Miata has sold 900,000 units across the world since first being introduced at the Chicago Auto Show, which starts Feb. 11, back in 1989. Since its inception, it has sold 389,000 units in the United States.

The first-generation MX-5 Miata (1990-1997 model years) was equipped with a 1.6-liter, inline four-cylinder engine that produced 116 horsepower and 100 lb-ft (135 Nm) of torque. A removable hardtop was optional and initial color choices were red, white and blue. The starting price back then was of $14,000.

A redesigned second-generation model was unveiled at the Tokyo Motor Show in 1997 (model years 1999-2005 – there was no 1998 model-year car) and the third generation model was introduced at the Geneva International Motor Show in 2005 (model years 2006-present).

The current-generation MX-5 Miata is equipped with an MZR-series 2.0-liter, inline four-cylinder engine, producing 167 horsepower (158 for automatic transmission) and delivers 140 lb-ft (190 Nm) of torque. The soft-topped Sport model starts at $23,110 with top-level, Power Retractable Hard Top Grand Touring models starting at $28,550.





Press Release

900,000th Mazda MX-5 to Set New Guinness World Record

- MX-5 reaffirms its position as the world's favorite lightweight, open-top, two-seat sports car -


HIROSHIMA, Japan-Total production of Mazda Motor Corporation's MX-5 sports car (known as the Mazda Roadster in Japan) reached 900,000 units on February 4, 2011. This significant milestone was achieved 21 years and 10 months after mass production of the first-generation MX-5 commenced in April 1989. The MX-5 was initially certified by Guinness World Records as the world's "Best selling two-seat sports car" when production reached 531,890 units in May 2000. Guinness updated the record when production passed 700,000 and, later, 800,000 units. Currently, Mazda is reapplying to Guinness World Records to have the record updated to 900,000 units.

During the 1960s and 1970s, numerous lightweight and fun-to-drive sports cars offered nimble handling and free-spirited open-air motoring. In the 1980s, Mazda decided to resurrect this spirit with a new roadster for the modern age. Using the latest engineering techniques, Mazda developed the MX-5 and announced it in February 1989 as a reminder that driving could still be fun despite ever-stricter safety and quality standards. To this day, the MX-5 remains the longest enduring nameplate in Mazda's global lineup.

Nobuhiro Yamamoto, program manager of the current MX-5, said, "Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."

Mazda's senior managing executive officer in charge of development, Seita Kanai, said, "More than 20 years have passed since the first-generation Mazda MX-5 was born. During this time, society and vehicles themselves have changed significantly. Responding to environmental issues and the depletion of the Earth's natural resources has become increasingly important for all automakers. As part of its environmental efforts, Mazda announced its new SKYACTIV technologies last year. Currently, we are pushing forward with development of future products that will incorporate these technologies. Many of the elements that go into our SKYACTIV technologies, such as comprehensive weight reduction, grew from the long years of development work that have gone into the MX-5. Indeed, the guiding principle behind the SKYACTIV technologies - to build cars that are fun to drive - is perfectly embodied by the MX-5."

"As we head toward the next production milestone of one million units," Kanai continued, "Mazda is committed to further evolving the MX-5. We will refine its fun-to-drive character and further enhance its environmental and safety capabilities. As Mazda passes its 91st birthday, we are turning our sights toward our 100th anniversary. In the years ahead, we will continue to cherish the MX-5, alongside its loyal fan base, as the symbol of the Mazda brand."

Geneva Debut: 2011 Honda Accord Facelift

Honda has announced plans to introduce the facelifted 2011 Accord (Euro-spec) at the Geneva Motor Show.

The refined 148 bhp 2.2 litre i-DTEC diesel engine offers improved fuel economy and emissions, coupled either to a 6-speed manual or automatic transmission. Other changes that improve CO2 emissions and fuel economy include a host of underbody aerodynamic aids, including a larger front air dam, underfloor and a rear subframe cover.

Inside there have been a few titivates going on, with dark silver panels and shiny silver grips for the handles and handbrake. New seat materials and linings appear on the ES, and both ES and EX get pretty blue footwell lights.

The 2011 Honda Accord is scheduled to start arriving at European dealerships in April.




Press Release

The New Honda Accord Debuts at Geneva

The revised Honda Accord sedan and Tourer models will make their debut at the Geneva Motor Show in March. Both cars receive a host of changes with the styling, emissions, ride and handling all enhanced for 2011.

Summary of Changes:

• Revised exterior styling
• Detail changes to interior finishes
• Improvements to emissions and economy on all engines
• 138 g/km 2.2 i-DTEC introduced
• Ride and handling improvements for all models
• Auto High-Beam Support System and Active Cornering Lights debut on Accord
• 180 PS Type S model now available across Europe with bespoke interior and exterior styling

Exterior Design
Both the sedan and Tourer have benefitted from small but noticeable changes to the head lights and bumpers to complement the changes under the skin. The head lights have been given a cleaner, crisper appearance with the previously amber indicators now in a clear finish. On top grade cars the lights are now bi-xenon and feature Active Cornering Lights to improve night time visibility. The grille has been subtly remodelled with the two central spars finished in the same chrome material as the outer grille, for a sportier look. The cooling duct and fog light recesses on all models have been re-profiled with the taper of these areas given a more aggressive line, giving the car a more planted appearance.

The rear of the sedan model has been subtly enhanced with the rear lights having a light red finish for the reversing light and indicators to match that of the fog light, giving a balance to the rear styling. The exclusive styling of the sedan is rounded off with a light chrome garnish above the rear licence plate on most models and a dark chrome finish on Type S grade cars. The new exterior design cues are finished off with three new colours consisting of Alabaster Silver, Graphite Lustre and Celestial Blue Pearl added to the line up.

Interior Design
The exterior styling changes have been complemented by a number of subtle changes to the interior with most grades having new seat materials and door linings, changing the ambience of the cabin. Type S models have exclusive half leather, seats in a dark grey finish and a black head lining to further distinguish the top grade. The metal-look finish interior trim that covers the hand brake, gear lever surround, steering wheel garnish, door inlays, with a red background and sweeps up across the centre of the dash is now in a darker hue, to complement the new interior fabrics. The footwells of the majority of models are now illuminated blue if the headlights are on and red on Type S models.

Fuel Economy and Emission Improvements
The refined 2.2 litre 150 PS i-DTEC diesel engine has had internal frictional losses reduced to improve fuel economy and emissions. The result of these changes is an 9 g/km drop in CO2 emissions for the sedan with the 6-speed manual transmission and an 11 g/km reduction for the automatic variant. These internal changes have been combined with a host of underbody aerodynamic aids, including a larger front air dam, underfloor and a rear subframe cover Honda's engineers have also put effort into reducing the frictional losses in the wheels and tyres with low friction wheel bearings and reduced rolling resistance tyres. Accords equipped with Automatic transmission have also benefitted from minimised frictional losses in the gearbox and optimised ratios to improve economy and emissions.

Quieter Cabin
The already impressive NVH performance of the current Accord has been further improved with the adoption of higher density foam in the under bonnet and dashboard areas. The underfloor noise insulation has also been revised and teamed with additional sound deadening shields on the DPF and exhaust manifold cover of the diesel engine. The suite of noise reductions techniques is completed with a small 0.9 mm increase in the thickness of the rear window glass, improving the rear passenger experience.

Chassis
Engineers from Japan worked with their counterparts in Germany and the UK to further refine the dampers of the Accord Tourer and sedan for the vast range of road conditions found in Europe. Detailed refinement of the dual mode dampers has given improvement in both high speed stability for highway driving and a significant improvement in ride quality, even over poor road surfaces.

Active Cornering Lights
One of the most visible changes to the top of the range Accords is the addition of Active Cornering Lights, which provide enhanced illumination when the vehicle is turning. Additional lights units have been subtly integrated into the existing lights units, casting all of their light to the side of the vehicle to help the driver in low visibility conditions. The light unit on the relevant side will be illuminated when the driver activates the indicators in that direction or turns the steering wheel more than 90 degrees. When the vehicle is in reverse, both lights will be activated to give a good view to either side of the driver.

High-Beam Support System
Another new lighting technology for Honda is the High Beam Support system, which is fitted on vehicles with the bi-xenon headlights. This system is controlled by a CMOS camera fitted to the windscreen in the area of the driver rear view mirror. The camera detects oncoming headlights or the taillights of a vehicle in front and automatically dips the headlights onto their normal setting if they are on high-beam. This allows the driver to fully concentrate on the road conditions, without having to manually control the high-beam setting.

The new Accord goes on sale across Europe from April this year.

Nissan Leaf Wins Award For European Car Of The Year

Nissan Leaf takes away the title of European Car of the Year leaving behind all other hatchbacks and saloons standing in line.

Nissan Leaf is based on a high end technology base which is the major reason behind its superior performance making it the best in class option. The car is powered by a 120 bhp electric motor along with efficient lithium-ion batteries. With these strong figures, the car becomes capable of reaching the top speed of 145 kph and on one charge and can smoothly travel a distance of 175Km. The car not only considers the environment factor but also assures superior comfort to the users and that is the major reason why Nissan Leaf was able to beat top car models and grab the graceful title of European Car Of the Year. It comes with parking camera, advanced telematics, air conditioning system etc.





Press Release

100% ELECTRIC NISSAN LEAF PICKS UP EUROPEAN CAR OF THE YEAR 2011 TROPHY


The trophy recognizing the revolutionary Nissan LEAF as Europe's Car of The Year 2011 was handed over to Nissan Motor Co.'s President and CEO Carlos Ghosn in a special ceremony at the Pavillion Gabriel in Paris.

To win the award, the 58 CoTY members - leading motoring journalists from 23 European countries - placed Nissan LEAF ahead of six conventional new cars on the shortlist. It is the first time in CoTY's 48-year history that the annual award has been won by an electric vehicle.

"I am convinced that we will see other electric cars named Car of the Year in the future. But when we do, we must always remember that only one can be the first. And that is why Nissan LEAF Car of the Year 2011 is - and will remain - so very special," said Håkan Matson, president of the CoTY jury, speaking at the ceremony.

"It is a great honor for Nissan LEAF to be recognized as the European Car of the Year - the first all-electric car to receive this distinction. Like previous Car of the Year winners, Nissan LEAF is an appealing, competitive car, with no compromise on style, features, safety, performance or handling. Yet it stands apart as an innovative car that reflects a clear vision of the future of transportation - a vision of sustainable mobility," said Ghosn after receiving the trophy.

Nissan LEAF is powered by an in-house developed compact electric motor and inverter in the front of the car driving the front wheels. The AC motor develops 80 kW of power and 280 Nm of torque, enough for a maximum speed of 145 km/h (90 mph). The electric motor is powered by an advanced laminated lithium-ion battery with a power output of more than 90 kW. Developed by the Automotive Energy Supply Corporation (AESC), a joint venture between Nissan and electronics giant NEC Corp., the breakthrough battery has the capacity to store twice as much energy as the previous generation battery.

The zero-emission car is fully equipped with features such as regenerating braking, air conditioning, satellite navigation and a parking camera. Innovative smart phone connectivity will allow an owner to heat or cool the interior of the car remotely via a mobile phone. The single option is a solar panel mounted in the rear spoiler.

Pre-orders for Nissan LEAF have reached more than 27,000 units globally. The zero-emission car is currently built in Japan, but will also be manufactured in the United States and United Kingdom when new manufacturing facilities there open in late 2012 and early 2013 respectively. Deliveries to individual customers in Japan and the US began in December. In Europe, deliveries will start shortly to Portugal, the Republic of Ireland, the United Kingdom and the Netherlands followed by more markets later in the year.

The Renault-Nissan Alliance aims to be a global leader in zero-emission mobility and is taking a comprehensive approach encompassing both the product and the infrastructure required to support the mass marketing of electric vehicles. To date, the Alliance has entered into more than 90 partnerships with governments, municipal authorities and companies worldwide to prepare the markets and infrastructure for the successful adoption of electric vehicles.

* The current version of the coveted marble trophy, introduced in 2004, was created by Emmanuel Zurini, a French artist famous for his automotive sculptures. Zurini was a leading Grand Prix photographer in the 1960s before turning to sculpture in 1975. It is the third specially created trophy in the history of the Award.

Nissan has won the CoTY award before. In 1993, the Micra became the first Japanese-badged car to win the accolade and started Europe's love affair with the little car that continues today with the recent launch of the latest generation Micra in late 2010.

Mazda Minagi Concept

Mazda is primed and ready to go to the Geneva Motor Show with their latest concept, called Minagi.

The new model will be one of the first Mazdas to use the brand’s newest design language, Kodo, which was previewed on the Shinari concept. This new language means “soul of motion,” and should not be confused with the alien from The Simpsons, Kodos. (For starters, Kodo is Japanese, while Kodos is from Rigel VII.) The sketches show a nice evolution of Mazda’s basic crossover silhouette, as well as the disappearance of the controversial smiley-face grille.

The Minagi is a showcase of Mazda’s Skyactiv technologies, the brand’s designation for its new engine, transmission and safety packages. Mazda will show some Skyactiv hardware in Geneva, including a direct-injection gasoline engine, a clean turbocharged diesel and two transmissions.

Despite being labeled as a concept, the company hinted the Minagi "is the forerunner to the launch of Mazda's upcoming next-generation products." This seems to imply we could be looking at Mazda's version of the Ford Vertrek concept, which will go into production, possibly as the CX-5, to the replace the current Escape and Kuga.




Press Release

Mazda MINAGI Concept to Showcase Mazda's All-new SKYACTIV Technologies and KODO Design at the Geneva Motor Show

HIROSHIMA, Japan-Mazda Motor Corporation will showcase the world premiere of its new MINAGI compact crossover SUV concept car during the press days of the 2011 Geneva motor show, which is being held from March 1-13, 2011. The Mazda MINAGI concept fully embraces Mazda's new SKYACTIV technologies and its new design theme, KODO - Soul of Motion. The exciting MINAGI concept is the forerunner to the launch of Mazda's upcoming next-generation products and symbolizes the evolution of the Mazda brand as it begins a new era.

The Mazda MINAGI is a compact crossover SUV concept that combines Mazda's SKYACTIV technologies - which represent the harmony between driving pleasure and outstanding environmental and safety performance - with emotional KODO design that communicates pent-up energy bursting with vitality as the vehicle nimbly navigates a sprawling urban cityscape. Fully introducing SKYACTIV technologies throughout, MINAGI is equipped with a SKYACTIV engine and SKYACTIV transmission fitted to a SKYACTIV-Body and chassis that merge comprehensive weight reduction with the assurance of ample safety features.

Mazda's stand at the Geneva show will also feature new SKYACTIV technology exhibits and the Mazda SHINARI design concept car, among a wide range of products.

Officially titled the 81e Salon International de l'Auto de Genève, the show's press days are March 1 and 2, and the public days are March 3-13, 2011. Mazda will hold a press conference on Tuesday, March 1.

Mitsubishi teases Concept Global Small ahead of Geneva debut

It all started with a teaser sketch in early December '10, but today, Mitsubishi released the first real life photo of its Concept Global Small vehicle. The design study previews an upcoming subcompact model that is planned for production in March of 2012 at the Japanese firm's new third factory in Thailand, which will have an initial capacity for around 150,000 units per year.

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Press Release

Mitsubishi Motors Lineup at the 2011 Geneva International Motor Show

Tokyo, January 18, 2011 - Mitsubishi Motors Corporation (MMC) will give the global premiere of the MITSUBISHI Concept Global Small (show model), a concept car based on the features of "compact", "affordability", and "high fuel efficiency" at the 81st Geneva International Motor Show which runs from March 1 through March 13 at the Geneva Palexpo exhibition and conference complex (opening to the general public on March 3). MMC will display a total of 12 vehicles (6 during public days), including vehicles already on sale in Europe, in addition to the 100% electric i-MiEV, of which about 2,500 units have already been shipped to Europe within three months since its start of production and shipment in October 2010.

The MITSUBISHI Concept Global Small is the concept model of the compact passenger vehicle that is planned for production in March of 2012 at the MMC's new third factory in Thailand.

The features of the MITSUBISHI Concept Global Small include good maneuverability and easy operation, an inherent of a compact car, accomplished in to a highly efficient package that can comfortably seat five adults. In addition, the MITSUBISHI Concept Global Small achieves top-of-class fuel efficiency, with CO2 emissions in the mid-90g/km range due to:

• Usage of an idling stop mechanism
• A 1.0 - 1.2L class compact engine equipped with a regenerative braking system
• Weight trimming to the most complex parts
• Reduced running resistance in the engine, new-generation CVT, brakes, and tires
• A body shape that greatly reduces aerodynamic resistance.

Lexus at the 2011 Tokyo Auto Salon

Lexus hasn’t been spared from the tuning scene with some uniquely tuned cars on display at the 2011 Tokyo Auto Salon.

Even though its public launch is still a few months away, the new 2011 Lexus CT 200h was revealed in special F-Sport guise, with an array of sporting accessories including alloy wheels, a body kit by Modellista and Recaro sports seats.

The IS F CCS-R is a true racer and comes with carbon fiber body panels which include the bonnet, boot lid and front and rear spoilers. It is fitted with a new frameless constructed roll cage and polycarbonate windows. Carbon fiber is also used for the dash center console and door trims. The CCS-R has a 6-point safety harness and short-diameter steering wheel.





Press Release

TOYOTA STARS AT TOKYO AUTO SALON

The world's largest custom car show celebrated the sporting side of Lexus at the weekend with five tuned and modified cars on display at the Tokyo Auto Salon.

Even though its public launch is still a few months away, the new CT 200h was revealed in special F-Sport guise, with an array of sporting accessories including alloy wheels, a body kit by Modellista and Recaro sports seats.

It was joined by two new versions of the ultra-high performance IS F: the CCS-R (Circuit Club Sport Racer) and Club Performance Accessory.

The CCS-R is true to the tradition of lightweight track saloons, featuring carbon fibre body panels, including front and rear spoilers, bonnet and boot lid, and a new frameless construction roll cage and polycarbonate windows. Inside there's further extensive use of carbon fibre for the dashboard, centre console and door trims, while the racing details extend to a six-point safety harness and short-diameter steering wheel with paddle shifts. The car is performance-engineered, too, with racing suspension, brakes, cooling and exhaust, plus a mechanical limited-slip differential and forged alloys shod with slick tyres.

TRD (Toyota Racing Department) has created the IS F Club Performance Accessory, giving the most powerful member of the IS family an even bolder appearance with spoilers fore and aft, a rear diffuser and a carbon fibre hood. Again, more carbon fibre material is used in the cabin, along with sports seats finished in bright orange. Sports suspension and brakes, a titanium exhaust, magnesium wheels and a mechanical LSD complete the package.

Gazoo Racing presented its racing version of the Lexus LFA supercar, which enjoyed success at last year's Nürburgring 24 Hours race, and TOM's offered a new interpretation of the LS 460 limousine.

2011 Detroit Auto Show: 2012 Toyota Prius V【Video】

Toyota has unveiled the Toyota Prius V minivan at the 2011 North American International Auto Show in Detroit.

The similarities between the regular 5-door version and the 2012 Toyota Prius V are not only in terms of design, as both cars share the same platform, while the new hybrid minivan promises a 50 percent more space inside its cabin.

Exterior cues include an extended roof line and a roof spoiler to improve air flow. Toyota calls the Prius V "the most spacious dedicated hybrid on the market." It will include an optional panoramic moonroof with power-retractable sunshades.

It uses the same 1.8-liter engine and Hybrid Synergy Drive system, and in comparison to the hatchback's EPA ratings of 51 mpg city, 48 mpg highway (50 mpg combined), the Prius V is rated at 42 mpg city, 38 mpg highway, for a combined rating of 40 mpg.

Making the most of that larger cabin are sliding second-row seats and a fold-flat front passenger seat, plus a standard back-up camera. The Prius V also marks the debut of the company's Entune multimedia system that was introduced at last week's Consumer Electronics Show in Las Vegas.

Source: Toyota






Press Release

New Prius v and Prius c Concept Make Their Worldwide Debut

• Priusv fits the lifestyle of young, active families

• Priusc Concept an inspiration for future small, entry hybrid

• Plug-in to arrive in the first half of 2012

DETROIT (Jan. 10, 2011) – Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Priusc Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.

With the expansion of the Prius family, a new evolution of vehicles will further increase the acceptance of hybrids with Prius’ same core values of high fuel economy, low emissions, proven technology and environmental stewardship.

“This is no ordinary family. It’s a modern family with a Prius for everyone,” said Bob Carter, Toyota Division group vice president and general manager. “The Priusv is an all-new dedicated hybrid vehicle, and all future Prius family members will be as well. They will all share common Prius attributes but will be unique, with a special appeal to different buyers.”

The Prius midsize liftback has accounted for more than 955,000 sales in the U.S. since it was introduced in 2000. The third-generation Prius, which reached dealerships in June 2009, has continued the hybrid’s heritage of exceptional fuel economy and low emissions, while becoming the third-best selling Toyota passenger car in the U.S.

The Prius has also been a technological flagship vehicle, offering new features to the Toyota brand like Touch Tracer Display, Solar Powered ventilation, Smart Key System with Push Button Start, Lane Keep Assist, an Advanced Parking Guidance System and LED headlamps.

Priusv: “Versatility” for Young, Active Families

The new Prius v, with “v” expressing the vehicle’s versatility, will meet the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA. It will share the current generation Prius’ platform and Hybrid Synergy Drive technology. Featuring a compact exterior yet spacious interior, the Priusv will feature over 50-percent more interior cargo space than the current Prius.

With a balance between outstanding spaciousness, refined style, and smooth aerodynamics, Priusv has a low 0.29 coefficient of drag, which does not inhibit the vehicle’s convenient packaging. It is a new vehicle designed from the ground up, with a shape that evolved from Prius rather than being an elongated version.

The exterior styling is sleek, rounded and bold, with an extended roofline that allows the vehicle to retain the triangular silhouette symbolic of Prius. The trapezoidal-shaped front features sharp-edged headlamps, wind-slipping aero corners for improved aerodynamics and an enlarged under grille, which all help create a unique design evolving from the current Prius. Priusv’s rear styling is highlighted by a refined backdoor panel, intricate combination taillights and a specially designed roof spoiler that improves air flow.

Inside, the Priusv emphasizes overall proportion with spaciousness and flexibility for active families. Comfortable interior space and good visibility has been assisted by a high seating position, ample head room, and an impressive 38-inch couple distance, providing generous rear legroom. A low, wide-opening rear hatch reveals 34.3 cubic feet of cargo space behind the rear seats, making it the most spacious dedicated hybrid vehicle on the market and better than some compact SUVs.

Comfortable seating for five is specifically designed for young families. Sliding second row seats allow for easier ingress and egress and rear-storage flexibility, with a 45-degree recline for greater comfort. The 60/40 split, folding rear seats present four different seat arrangements that provide excellent usability for passengers and luggage, while a fold-flat front-passenger seat allows for extremely long cargo.

Also available, and a Toyota-first, is a resin Panoramic View moonroof with power retractable sun shades that provides an open atmosphere in the cabin with a 40-percent reduction in weight as compared to conventional glass roofs of the same size, and excellent heat insulation performance.

Up front, instrument-panel controls, including a single-dial air-conditioning control and a center-mounted digital combination meter, provide an advanced look and user-friendly command. The driving controls – including the Push Button Start, parking switch, electronic shift lever, and driving mode selection – are distinguished by silver trim.

Despite the spaciousness of a family friendly midsize vehicle, the Priusv will deliver estimated EPA fuel economy ratings of 42 mpg city, 38 mpg highway and 40 mpg combined, the best fuel economy ratings of any SUV, crossover, or wagon on the market. It will also emit 66-percent fewer smog-forming emissions than the average new vehicle.

Like the current generation Prius, the Priusv is a showcase of technology that will include many of the same standard features. Four driving modes (Normal, Power, Eco and EV) satisfy a variety of road conditions and driver preferences. A Smart Key System with Push Button Start, an electronic shift lever, Hill Start Assist Control (HAC), and a back-up camera are standard. Available options include energy-efficient LED headlamps, Dynamic Radar Cruise Control with a Pre-Collision System (PCS), and Advanced Parking Guidance System.

For a high level of safety, there are seven airbags, a high-strength cabin and an energy-absorbing body structure with impact beams, cross members and leg absorption pads. New driver and front-passenger seat design helps lessen possible whiplash injury during a collision.

Like all Toyota models, the Priusv will feature Toyota’s Star Safety System™ standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the standard Smart Stop Technology brake-override system.

Priusv will be one of the first Toyotas with the Entune™ multimedia system. For the first time ever in an automobile, this innovative new system leverages the mobile phone to provide a richer in-vehicle experience with fully integrated and wireless upgradeable navigation, entertainment and information services.

Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing, OpenTable, and movietickets.com, along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, news and sports.

Toyota Entune brings the largest selection of music options available to a vehicle, including iheartradio’s 750+ stations, Pandora’s personalized music, the driver’s personal songs from portable media players and iPods (via USB or Bluetooth audio streaming), and more than 170 stations from XM satellite radio.

Featuring a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused on the road, Toyota Entune eliminates the need to memorize thousands of voice commands and helps reduce driver distraction.

Entune will also allow for audio read-back and replay capabilities for text messages, with the ability to respond by pre-set “Quick Reply Messages.”

Priusv will combine Entune with a standard Display Audio system rich with dynamic entertainment and communication features. The system will include HD Radio with iTunes tagging for future purchase; XM radio, weather, sports, stocks and local fuel pricing; Bluetooth hands-free phone and wireless audio; and full iPod integration including music and video.

A new evolution in hybrid vehicles with excellent cargo space and Prius’ heritage of environmental performance and fuel economy, the 2012 Priusv will go on sale in late summer 2011.

Priusc Concept: Small “city”-centric Hybrid Vehicle

While the current Prius has ushered hybrid technology into the mainstream, and the Priusv will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy. The Priusc Concept, with c representing a “city”-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.

This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius.

Priusc Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any “cordless” hybrid.

Prius Plug-In Vehicle: the Best of Both Worlds

Since its initial launch 10 years ago, one of the Prius’ main efficiencies has been a hybrid system with its own on-board recharging system that never needed to be plugged in to take people where they wanted to go. With the addition of new technology and shifts in the market, the Prius Plug-in Hybrid is the family member that represents the best of both worlds – the superior fuel economy of the Prius with added EV driving capability.

Depending on driving conditions, Prius Plug-in can be driven approximately 13 miles on battery power at speeds up to 60 mph. Its compact Lithium-ion battery provides less weight and a quicker recharging time, taking three hours on 110 volts and 1.7 hours on 220 volts. It can be “topped off” anytime with a convenient short charge.

After the EV power is depleted, the Plug-in performs like an economical third-generation Prius, the most fuel efficient midsize hybrid vehicle in America. Unlike pure EVs, it will be a seamless transition for consumers, with the only difference from a regular Prius is that it can be plugged in at convenient intervals.

Currently, ore than 150 Lithium-ion-battery powered Prius Plug-ins are part of a demonstration program in several U.S. cities. The program’s goal is to demonstrate plug-in technology, educate and inform the public, evaluate performance, and better understand the benefits to future customers. This will help pave the way for an on-sale target in the first half of 2012.

The Plug-in will be initially offered in 14 West and East Coast states (Arizona, California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington, Virginia and New Hampshire) where nearly 60 percent of all Prius models are currently sold.Availability in all remaining states will be a year later.

When it comes to market, the Prius Plug-in will represent the most eco-sensitive and advanced choice within the Prius brand of products.

2012 PRIUSv PRELIMINARY SPECIFICATIONS

Powertrain

1.8-liter four-cylinder engine with VVT-i
Engine horsepower:	98 hp @ 5,200 rpm
Engine torque:	105 lb-ft @ 4,000 rpm
Electric motor:	Permanent magnet synchronous motor
Electric motor power output:	80 hp/153 lb-ft torque
Hybrid system net horsepower:	134 hp
Emission rating:	SULEV/Tier 2 Bin 3
Electronically controlled continuously variable transmission
Drive System:	Front-wheel-drive
Hybrid battery pack:	Nickel-metal hydride
Estimated fuel economy:	42 mpg city/38 mpg hwy/ 40 mpg comb.

Dimensions (inches)

Overall Length:	181.7
Overall Width:	69.9
Overall Height:	62.0
Wheelbase:	109.4
Ground clearance:	5.7
Coefficient of Drag:	0.29
Wheels:	16-inch alloy wheels 17-inch alloy wheels (optional)
Tire Size:	16-inch: 205/60R16 17-inch: 215/50R17 (optional)
Seating Capacity:	5
EPA class rating:	Midsize Station Wagon